Improving the lives of children across generations
Improving the lives of children across generations
Creative direction: Drew Lyon
Project manager: Jessica McDaniel
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What We Did
We were excited to collaborate with Upbring, a non-profit organization committed to providing nurturing and supportive services to children and families in need. With a rich history of over 138 years, Upbring’s dedication to breaking the cycle of abuse and creating new and innovative systems aligns with our values, and we were honored to help them achieve their goals through a new website redesign.
At a Glance
A bright and responsive design
Inspired by Upbring’s mission and history, we designed a modern, welcoming website that highlights their positive impact and encourages user engagement. The site uses a responsive layout to ensure accessibility across all devices, with a simplified structure that puts key content and calls-to-action front and center. From the start, our goal was to make it easier for visitors to understand Upbring’s work and take meaningful action.
A major challenge was integrating a complex donation system without disrupting the user experience. Our team built a custom solution that made the giving process quick and intuitive, alongside an event management system that allows Upbring to promote and sell tickets online. The redesign led to stronger user engagement, an increase in online donations, and greater event visibility—ultimately helping Upbring expand their reach and amplify their mission.
