It can be difficult to describe your service to prospects, especially if customers have a hard time visualizing what you do or how it can help them. You must counter this by being very specific in how you can help, and how you offer value. Customers may express more reluctance when buying a service, because unlike a product, they can’t evaluate it before they use it, and services can usually not be returned. Testimonials (as many as possible!), social proof, and word of mouth help ease potential customers’ minds that your service is worth the time or monetary investment.
Let’s Hear From You
What do you sell?
A product or service?
How do you maximize your advantages?
How do you counter the disadvantages of your offer?
How do you optimize your social proof and testimonials?