Leaders in
product management training
Leaders in
product management training
Creative direction: Ajia Leilani Wallace
Project manager: Kimberly Yount
Content strategist: Jessica McDaniel
Lead designer: Gretchen Bice & Marcin Dmoch
What We Did
If you’ve been around for two decades in a highly competitive industry you’re doing a lot right. For 280 Group, they’ve built a successful product management training and consulting business on a core process that has proven to work for companies, individuals, and teams alike. However, as time goes by, a market leader’s website doesn’t always keep up with the business itself. But don’t fret, that’s what we’re here for.
Post launch results
Our approach
We approached the redesign and development of the new 280 Group website by starting with user personas. This exercise helps you develop empathy for visitors, and beyond that, it can inform design decisions. In this case, we decided to address two audience types right at the top of the homepage: Individuals and Companies.
Very happy with the experience. We have continued to work with GLIDE and will be using them in the future for larger website initiatives.
Moving beyond the homepage, this project was challenging because of the sheer volume of pages and density of information on their site. We spent many hours on site architecture and created a toolkit of visual elements that would work for multiple layouts. That said, there are some layouts, like the Course Detail page, that require their own fully custom design.
