How to Optimize Your Brand for AI-Driven Search

AI-driven search is transforming how people discover information. With platforms like ChatGPT, Claude, and Google’s SGE changing user behavior, traditional SEO alone is no longer enough. Brands that want to stay visible, credible, and competitive must adapt to this new search era — one where generative AI curates answers and influences decisions long before a click happens.

This guide distills key takeaways from the inaugural GEO Conference into practical strategies you can apply right now. You’ll learn how to protect your brand presence, capture high-intent AI referrals, and future-proof your content to thrive in a “zero-click,” AI-first world.

What You’ll Learn

• Why GEO (Generative Engine Optimization) is the next evolution of SEO — and why it matters now.
• How to build topical authority that AI trusts and cites in its answers.
• The role of specificity and long-tail content in capturing high-quality AI referrals.
• New authority-building tactics, like earning citations in AI-friendly sources beyond your own site.
• How to structure, format, and humanize content so it’s both AI- and user-friendly.
• Which new success metrics to track beyond rankings and clicks (e.g., AI share of voice).
• Practical steps to start testing, optimizing, and measuring GEO strategies in your own marketing.