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Content 101: Writing Actionable Website Copy

Jump links: Writing Content 101 Be Customer Centered Be Specific Make it Easy to Read Structuring the Perfect Page Writing a Great Headline Writing Great Body Copy Writing Great Calls to Action The Four P’s of Great Copy Writing Content 101 The purpose of web copy is to create action The major reason to focus …

The 5-Headed Beast Every Web Project Manager Must Slay

There’s no question that designing or re-designing your company’s website is a huge initiative. It’s an investment in an asset. When you invest in any business asset, you do your research. You compare qualities, specifications, availability, pricing. You try to plan to future proof this purchase so that you can either maintain and update it …

12 Website Conversion Killers (and How to Avoid Them)

Learn sure fire ways to drive website visitors and conversions away, as well as some practical ways to turn things around and increase your website conversion rate. Did you invest in a website that doesn’t perform? After devoting the time and money into a new website, it is an enormous disappointment when it fails to …

10 Principles of Good Web Design

Good web design involves more than an aesthetically pleasing appearance. In fact, a range of professionals with different areas of expertise are engaged in each major decision – when it is done right. We have outlined the 10 basic principles of good web design to address what we consider to be the most critical points …

GLIDE Redesign: Making Time to Work on You

It’s tough for a (fortunately) busy web design company to make time to work on their own site. You can deliberate about it for what seems like forever—and ever—but at some point you have to take the plunge. It’ll never happen if you dip your toes in here and there and treat it like a …

6 Ways to Positively ID Great Web Design

So many moving parts must come together to form a great website. To the unfamiliar, the whole thing seems almost magical—controlled chaos, like the memorable mopping scene in Fantasia. On the other hand, everything you see is the result of a carefully orchestrated plan carried out by talented professionals, each one working toward a singular …

Top 10 Reasons Clients Choose GLIDE

1. Conversion “It’s been a while since we’ve talked, I thought you would be interested to know that the combination of a 1) improving market 2) good SEO and 3) great website have VALoanCenter.net doing pretty well. The number of daily visitors has increased by about 30-40% and they are converting to leads at a …

Website Usability Checklist

Usability is not something you see, it’s something that happens. You visit a site, the design invites you in, you look around, next thing you know you’re sprawled out on the couch with your shoes off. Welcome, make yourself at home. Usability Defined In practical terms, usability measures how easily site visitors are able to …

Three Phases of Launching a New Website

We can’t be perfect for everyone. Let us know what you want from your website in terms of real-world results and we promise to be upfront about what you should expect from us. With all of our cards on the table, you can decide whether our approach is the right approach for your business. We …

Glide Makes the Clutch List of Leading Digital Marketing Agencies in Texas

GLIDE Design has landed a spot on Clutch’s list of Leading Digital Marketing Agencies in Texas. Our results driven marketing and our responsiveness to our clients’ needs earned us a 5 star client review. “The team at GLIDE worked great. They were very responsive to feedback and requests while staying within the scope and cost of …

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