Education and fundraising to help millions affected by breast cancer
Education and fundraising to help millions affected by breast cancer
Creative direction: Drew Lyon
Project manager: Katie Zuniga
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What We Did
When the opportunity to design and build a new website for the National Breast Cancer Foundation came our way, we were not going to take no for an answer. This has GLIDE dream project written all over it—a non-profit with a national reach that saves the lives of women? What a perfect encapsulation of our mission to help people who help others. Let’s go!
Post launch results
At a Glance
More than one path to support
When you think about a website for a charity or non-profit, you think, how can we maximize donations? And yes, that’s one very important goal of the website, but it wasn’t the only one. A huge portion of their traffic comes from people looking for information about breast cancer. Knowing how to perform a self-exam or where to get a free mammogram is just as important to their mission as the funding that makes it possible. That’s why we made the primary call-to-action on the homepage ‘Find Support’.
Impressions are up 90%, clicks 76.7%, and blog traffic has tripled year over year. Their co-management of SEO and web design integrates seamlessly and has made a massive difference for our team.
This was a large-scale project with hundreds of pages to either create or migrate so we planned on an extended timeline. That said, we knew the timeline could not, under any circumstances, go past September. Why? Because in October—Breast Cancer Awareness Month—site traffic spikes and we wanted to make sure all those new and returning visitors would have the best experience possible. Sure enough, thanks to lots of hard work on both sides, we launched September 26th. Hooray! We couldn’t be more proud of our part in helping NBCF support women.
