National Breast Cancer Foundation

Education and fundraising to help millions affected by breast cancer

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What We Did

Overview

When the opportunity to design and build a new website for the National Breast Cancer Foundation came our way, we were not going to take no for an answer. This has GLIDE dream project written all over it—a non-profit with a national reach that saves the lives of women? What a perfect encapsulation of our mission to help people who help others. Let’s go!

Post launch results

14
%
Website traffic
28
%
Desktop traffic
34
%
Mobile traffic

At a Glance

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More than one path to support

When you think about a website for a charity or non-profit, you think, how can we maximize donations? And yes, that’s one very important goal of the website, but it wasn’t the only one. A huge portion of their traffic comes from people looking for information about breast cancer. Knowing how to perform a self-exam or where to get a free mammogram is just as important to their mission as the funding that makes it possible. That’s why we made the primary call-to-action on the homepage ‘Find Support’.

Impressions are up 90%, clicks 76.7%, and blog traffic has tripled year over year. Their co-management of SEO and web design integrates seamlessly and has made a massive difference for our team.

Jennifer Garza – CLUTCH
Jennifer Garza
Director of Marketing

This was a large-scale project with hundreds of pages to either create or migrate so we planned on an extended timeline. That said, we knew the timeline could not, under any circumstances, go past September. Why? Because in October—Breast Cancer Awareness Month—site traffic spikes and we wanted to make sure all those new and returning visitors would have the best experience possible. Sure enough, thanks to lots of hard work on both sides, we launched September 26th. Hooray! We couldn’t be more proud of our part in helping NBCF support women.

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