National Breast Cancer Foundation

When the opportunity to design and build a new website for the National Breast Cancer Foundation came our way, we were not going to take no for an answer. This has GLIDE dream project written all over it—a non-profit with a national reach that saves the lives of women? What a perfect encapsulation of our mission to help people who help others. Let’s go!

More than one path to support

When you think about a website for a charity or non-profit, you think, how can we maximize donations? And yes, that’s one very important goal of the website, but it wasn’t the only one. A huge portion of their traffic comes from people looking for information about breast cancer. Knowing how to perform a self-exam or where to get a free mammogram is just as important to their mission as the funding that makes it possible. That’s why we made the primary call-to-action on the homepage ‘Find Support’.

This is personal

NBCF was founded in 1991 by Janelle Hail, a breast cancer survivor herself. Her story is a familiar one, unfortunately, and that’s not something we were going to shy away from. Nearly every page features photos and quotes from real women who’ve been affected by the disease. After a few minutes on the site, we’d love nothing more than for visitors to feel supported and connected to others.

Start with the end in mind

This was a large-scale project with hundreds of pages to either create or migrate so we planned on an extended timeline. That said, we knew the timeline could not, under any circumstances, go past September. Why? Because in October—Breast Cancer Awareness Month—site traffic spikes and we wanted to make sure all those new and returning visitors would have the best experience possible. Sure enough, thanks to lots of hard work on both sides, we launched September 26th. Hooray! We couldn’t be more proud of our part in helping NBCF support women.