Design is done when you are happy! After you are satisfied with the designs we will package them and deliver them to our development team. You will receive a design approval document to officially end this phase of the project. Of course you can still make content changes after we have moved into the next phases (see previous question).

Website design / UX

Design that tells
your story

Q: You don’t do wireframes?

No. Instead of drawing arbitrary boxes in a frame, we put the messaging first and create storyframes instead. This allows our designers to be as creative as possible while keeping the story of the brand at the forefront.

Q: How many rounds of revisions?

We start every design project with a design discovery. This exercise allows our creative team to get a sense of your aesthetic preferences which ultimately cuts down on the amount of revisions needed. However, most designs won’t be ready out of the gate and will need some revision. As we collaborate with you during real-time design reviews, we will gather feedback and complete (on average) 1-2 rounds of revisions.

Q: Can we change text and images later?

Absolutely! We actually prefer it. Focusing on the design and not the content allows us to keep a healthy budget and focus on look and feel while we have the creative team’s undivided attention. It is much more efficient to make content changes during the integration process, when you will work with our amazing content team to get all the text and images to your satisfaction!

We approach our whole creative process through the lens of what will resonate emotionally with users. We guide them on a journey that eventually results in the completion of key actions.

Let’s Talk Design

An empathetic design process

User research

First, you have to understand key personas and needs to craft an effective user journey.

Storyframing

We start with story. We create textual wireframes to highlight key messaging for every page.

Full visual design

It’s difficult to give meaningful feedback until you see a prototype with color, scale, and full visuals.

Rapid iteration

Once we share initial designs, it’s off to the races. We iterate global styles and structure, while moving on to new pages as soon as possible.

Okay if we show
off a bit?

Tools we can’t
design without

Octopus.do

Our favorite tool for information architecture and content planning. A key deliverable during strategy.

Figma

Our collaborative design platform to streamline our process. We design, present, and track feedback in one place.

Blender

For projects that warrant it, our go-to 3D graphic creation tool.

Index Page 😉

To level up Figma as a presentation tool, we took matters into our own hands. The Index Page is a Figma plugin we built to organize screens by thumbnail. Try it yourself.

What our clients say

GLIDE is one of those agencies a marketing executive wants to bring with them from one company to the next. Uber-creative concepts and they fulfill any web-related request thrown their way.

Brian Armentrout

Senior Director of Marketing

The most impressive thing about them was their enthusiasm for our project. They helped us deliver a state-of-the-art digital home for a state-of-the-art stadium, with features like interactive maps that immediately improve the experience for 500,000+ fans each year.

Chris Hybl

Digital Media Manager

With the new site, executive search firm was ranked #10 in the world by Forbes in 2017 and we were logging over 2,000 unique visitors a day. The professional look, feel, and user-friendly functionality of the site made quite a positive impression on clients and candidates alike.

Asa Sphar

Managing Partner

The project went so well, we did it again the following year! The team clearly understood our objectives and put together a design that exceeded our expectations. Cannot recommend enough!

Alex Gyarfas

Marketing Director