Crafting a scalable digital platform
Crafting a scalable digital platform
Creative direction: Drew Lyon
Project manager: Kate Gipson & Jeff King
Content strategist: Jessica McDaniel
Lead designer: Marcin Dmoch
What We Did
AllerVie Health is dedicated to transforming the lives of patients suffering from allergies and asthma, with over 120+ locations nationwide. When they approached Glide for a website refresh, we were thrilled to partner with a company that shares our passion for making a positive impact. AllerVie’s growth and their goal of providing seamless patient care called for a strategic digital transformation, aligning their online presence with their reputation for excellence.
Building a Seamless Digital Experience
During the initial redesign, we focused on boosting functionality and scalability, starting with a robust multi-location integration that allows patients to easily find and schedule appointments at any of AllerVie’s 120+ locations. We also incorporated advanced online scheduling tools, seamless call tracking, and integrated telemedicine (“telehealth”) features, ensuring patients could access care from anywhere. By integrating third-party tools such as Google Analytics, we empowered AllerVie’s internal teams to optimize the patient journey and continually improve patient experience while remaining accessible and HIPAA compliant. These key functionalities were designed not only to enhance patient experiences but also to position AllerVie as a leader in accessible healthcare.
Continuous Improvement and Growth
Post-launch, we didn’t stop there. Glide’s Continuous Improvement (CI) services have been instrumental in further refining the platform, improving user experience, and enhancing data capture. Through our SEO strategies, AllerVie has seen significant growth in organic traffic, and our PPC campaigns have been precisely tailored to attract new patients across all service locations. The redesign effort, combined with ongoing optimization through CI, SEO, and paid search, have created a scalable, high-performance digital platform—one that stands as a blueprint for success in healthcare digital transformation.
