Your best smile delivered to your doorstep

Our work with Smile Doctors, the nation’s fastest-growing network of award-winning orthodontists was such a success that they enlisted Glide to work on Smile Express: their accelerated at-home aligners brand. They came to us to streamline their patient experience and better communicate what sets them apart from the crowded market of at home orthodontic care.

Smile Doctors brought us a newly minted rebrand, fresh with bold gradients, beautiful typography and striking photography. We translated their staggered, stacked style and layered elements from print to a dynamic, responsive website.

With a very tight launch deadline, we were able to leverage our previous work with Smile Doctors to create a similar location user experience that would seamlessly allow prospective patients to find an office and book a consultation. We focused on the proof and opted for before and after sliders and testimonials from real people to show the results. By the end of the project, we were booking consultations for ourselves.

Based on initial returns, traffic is up on desktop and mobile, as is engagement. Dental health is so important, it’s not something you want to DIY. We were able to show beyond a doubt why Smile Express stands above the crowd.