Fostering a sustainable future
Fostering a sustainable future
Creative direction: Katie Maguire
Project manager: Madeline Seitz
Content strategist: Jessica McDaniel
Lead designer: Marcin Dmoch
What We Did
When presented with the opportunity to work with Balcones Recycling, we were super excited as we were united by the shared passion for sustainability and an unwavering commitment to reshaping the narrative around recycling. As a company dedicated to diverting valuable material from the waste stream, Balcones sought to communicate its unique approach through an immersive and purpose-driven website. The project’s emphasis was on creating an online space that not only served as a lead generation engine but also positioned Balcones as an authoritative resource for recycling best practices.
Post launch results
Revitalizing the brand
and streamlining the experience
The central objective of this comprehensive website redesign was twofold: to not only revitalize it into a vibrant marketing and sales hub but also to seamlessly integrate a new rebrand. Confronting challenges such as an intricate navigation system, SEO gaps, and disjointed hosting for sister brands, we orchestrated a strategic overhaul. This initiative was meticulously crafted to enhance the user experience, offering a more intuitive journey for prospective and current customers, municipalities, and residents seeking insights into recycling services and best practices.
The project went so well, we did it again the following year! The team clearly understood our objectives and put together a design that exceeded our expectations. Cannot recommend enough!
Integral features of the revamped website include lead generation capabilities on service pages, tracking, and a video-friendly interface. The design also allows clients to access their portal effortlessly, fostering a user-friendly and interactive experience. By prioritizing these functionalities, Balcones aims to encourage users to sign up for services, explore comprehensive service offerings, and engage with thought leadership content. The result is a digital platform that authentically mirrors Balcones Recycling’s commitment to sustainability while amplifying its brand across the recycling landscape.
