The premier destination for F1 and motorsports in the US
The premier destination for F1 and motorsports in the US
Creative direction: Drew Lyon
Project management: Kimberly Yount
Content Strategist: Jessica McDaniel
Lead Designer: Marian Brchan
What we did
Formula 1. ZZ Top. Moto GP. Wu Tang. Take your pick of the best motorsports and entertainment options at Circuit of the Americas—located in beautiful Austin, Texas. It’s been ten years now since their winding race track was laid, which means it was time for their website to match the extreme growth they’ve seen over the years. GLIDE partnered with CotA to spearhead a complete site redesign and build. What a thrill.
No matter what time of year you visit the Circuit of the Americas website, you’ll be greeted by a host of exciting event options. Concerts, bike nights, and of course, motorsports. The primary objective of the site is to sell tickets, after all, so we prioritized showcasing upcoming events over general venue info. Save that for the offseason. Oh wait, there isn’t one.
At a Glance
In addition to scheduled events, there are plenty of year-round experiences to highlight. After much testing and experimentation, we built a multi-level navigation bar that uses branded logos to draw attention to their amusement park, carting, and camping experiences—among others. This site features one of the more dense information architectures we’ve worked on, and navigating that complexity is our favorite kind of challenge.
What we learned
This project kicked off a little over six months before the 2022 Formula 1 Aramco United States Grand Prix was coming to Circuit of the Americas. That meant the pressure was on to get a new site designed, developed, quality assured, and most importantly, selling tickets, well ahead of the big weekend. Month after month we hit our milestones and are pleased to announce a successful launch a full 30 days before the race! Start your engines.
