Streamlining IT expense management
Streamlining IT expense management
Creative direction: George Irwin
Project management: Paola Cárdenas
Content strategist: Jessica McDaniel
Lead designer: Martin Maderic
What we did
Calero is a leader in technology expense management, helping mid-market companies take control of their IT and telecom expenses with a unified, user-friendly platform. Their existing website, however, wasn’t keeping pace with their rapid growth. Slow performance, outdated architecture, and complex navigation were standing in the way of user engagement and lead generation. That’s where we stepped in. We partnered with Calero to create a high-performing, intuitive, and scalable website—one that not only enhances user experience but also integrates seamlessly with their marketing automation tools to drive conversions.
Built for growth
From the start, we knew this project needed more than just a fresh coat of paint—it required a complete digital transformation. We streamlined the site architecture, making it easier for IT leaders and financial professionals to find the solutions they need. A robust mega menu, optimized navigation, and dynamic content blocks now provide a seamless experience across desktop and mobile. On the backend, we built a WordPress-powered CMS that’s both flexible and easy to manage, allowing Calero’s internal team to update content effortlessly.
The new Calero website isn’t just a visual upgrade—it’s a high-powered engine for business growth. With a streamlined lead capture process, better-organized solutions pages, and an SEO-friendly structure, the site is now primed to attract and convert the right audience. Whether IT decision-makers are searching for ways to simplify expense management or finance teams need real-time insights, Calero’s platform now has the digital presence to match its industry leadership.
