Summer camp for
adventurous boys
Summer camp for
adventurous boys
Creative direction: Drew Lyon
Project manager: Paola Cárdenas
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What We Did
Camp La Junta has fostered self-confidence and independence in boys for over 90 years, but as you can imagine, their digital presence has not exactly kept up with the times. Enter GLIDE. It was our job to capture the pure exuberance that comes with camp in modern website form. Let’s jump in.
Post launch results
Built to feel like camp
Every great website starts with great visuals, and Camp La Junta came to us with a goldmine of them. From day one, we had a library of happy camper photos and the promise of new video footage to come. That gave us the freedom to design an experience that let their authentic media shine. The homepage opens with a “life at camp” montage, setting the tone immediately. Video in a hero section isn’t always the right call, but for something as immersive and emotional as summer camp, it helps you feel it, not just read about it.
Our experience working with GLIDE was fantastic! They truly listened to our wants and needs and delivered a website that far exceeded our expectations.
We also knew the site couldn’t feel overly slick or sterile. With 90 years of tradition behind it, Camp La Junta needed a design that honored its legacy while staying easy to navigate. We used wood textures and playful fonts to bring out the personality of the place, then paired that with a clear, visual layout that guides both campers and parents to the info they need. Structurally, it’s one of the more complex builds we’ve done, but the end result is a site that feels warm, authentic, and built to last.
At a Glance
