Streamlining navigation to drive more leads
Streamlining navigation to drive more leads
Creative direction: George Irwin
Project management: Paola Cárdenas
Content strategist: Jessica McDaniel
Lead designer: Marcin Dmoch
Overview
Background
Cassone Leasing Inc. delivers high-quality modular buildings and storage solutions to customers across the Tri-State area and beyond. For decades, they’ve built their reputation on quality, flexibility, and exceptional service.
Problem
Their outdated website didn’t reflect their leadership in the industry. Confusing navigation, dated visuals, and poor search visibility made it difficult for customers to explore their full range of solutions or request a quote.
Solution
We designed a modern, mobile-optimized website with clear navigation, multilingual content, and conversion-focused layouts. Built for speed, search visibility, and scalability, the new platform positions Cassone for future growth.
Post launch results
Built to convert, optimized for growth
We stripped out the clutter and rebuilt navigation so visitors can get where they need to go—fast. Whether browsing by industry, application, or product, every path leads to clear next steps. Quote requests are front and center, making it effortless for customers to take action.
Over the last year, they took over our old website, worked with me on the new cutting edge one, and also did our PPC and SEO programs for both websites. Our new website launched in November, and we already have seen huge benefits across the board by December. I fielded a lot of the latest companies on our web and marketing search last year. GLIDE not only was best but performed beyond expectations.
Behind the scenes, we delivered lightning-fast load times, an SEO-friendly site architecture, and a flexible CMS. Cassone’s team can now easily update content, launch new products, and expand their reach—driving higher visibility, more engagement, and more leads.
