Texas’s oldest independent brewery
Texas’s oldest independent brewery
Creative direction: Drew Lyon
Project management: Jeff King
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What we did
At Shiner Brewery, beer isn’t just a beverage – it’s a way of life. When GLIDE partnered with Bakery Agency to take on the challenge of revamping Shiner’s digital presence, we knew we were stepping into a world where tradition meets innovation. Our mission: to create a website that not only celebrates Shiner’s rich heritage and Texas pride but also delights and engages beer enthusiasts of all kinds.
Raising a glass to Creativity
From the moment we delved into the project, we were captivated by Shiner’s storied history and unwavering commitment to quality. Drawing inspiration from the brewery’s iconic lineup of beers and its deep-rooted connection to the community, we set out to infuse the website with the same spirit of authenticity and craftsmanship that defines Shiner’s brand. Our goal was to strike the perfect balance between modern design and timeless appeal, creating an immersive digital experience that pays homage to Shiner’s legacy while embracing the future of brewing.
Tapping into results
One of the key challenges we faced was transforming Shiner’s outdated website into a user-friendly hub that effortlessly guides visitors through the brewery’s offerings and events. We tackled this head-on by reimagining the site’s structure and navigation, streamlining information to prevent overwhelm, and integrating features like product descriptions, videos, and recommended pairings to enhance the user experience. Leveraging our technical expertise, we ensured seamless functionality across desktop and mobile platforms, optimizing performance and accessibility every step of the way.
Brewing success
Through strategic collaboration and meticulous attention to detail, we transformed Shiner’s digital landscape into a vibrant showcase of beer culture and community spirit. By highlighting Shiner’s diverse lineup of products, sharing the brewery’s story with captivating visuals and engaging content, and simplifying the booking process for brewery and distillery tours, we laid the foundation for increased engagement and repeat visits. With a website that’s as refreshing as a cold Shiner on a hot Texas day, we’re proud to raise a glass to Shiner’s Spoetzl Brewery’s continued success.
