Advocating for every child's safety
Advocating for every child's safety
Creative direction: Katie Maguire
Project management: Paola Cárdenas
Content strategist: Jessica McDaniel
Lead designer: Gretchen Bice
What we did
The Center for Child Protection, a beacon of hope for children in Travis County, entrusted GLIDE with a transformative mission: to redesign their digital platform and amplify their message of child advocacy. As the sole nonprofit in Travis County dedicated to investigating and prosecuting crimes against children, the Center’s work is vital and impactful. With a focus on forensic, medical, educational, and therapeutic services, the Center stands as a steadfast ally for children in crisis.
Post Launch Results
Elevating advocacy through innovative design
The project presented unique challenges, from strategically aligning design with audience insights to enhancing user experience for donors, volunteers, educators, and the Center team. We sought to approach each obstacle with ingenuity and precision, implementing a WordPress CMS for user-friendly updates, integrating seamless donation pages and Shopify functionality, and streamlining forms to enhance user engagement. By leveraging our technical expertise and strategic design, we transformed the Center’s website into an intuitive hub of information and action.
Through collaboration and innovation, we helped the Center achieve its conversion goals and elevate its online presence. From simplifying navigation to fostering donor engagement, every aspect of the new website was crafted to empower users to take action and support the Center’s mission. The result? A cutting-edge digital platform poised to educate, inspire, and mobilize the community to protect every child’s right to safety and security.
