Respected manufacturers of firearm equipment
Respected manufacturers of firearm equipment
What We Did
We knew this would be a special project as soon as CGS Group started using words like “mystery” and “occult” to describe their future brand. First, they handed over a folder of abstract imagery that evoked the darkness and chaos below the surface of a seemingly calm world. Horned beasts, hellfire, geometric symbols, things like that. The client shared a tagline they’d been kicking around: “We find Order from Chaos,” it read. From there, we were off and running. They gave us the freedom create something that would help define their brand.
At a Glance
A company calling card
When it came to designing the site, we stayed true to the brand ideas described above. Darkness, distortion, triangles, and hellfire. Dig a little deeper, though, and you find a natural order to things. As it should, the site experience evokes their personality without sacrificing functionality.
In the end, the site serves as a showcase for their expertly conceived products and a home for their powerful new brand. Visitors quickly learn what makes CGS products unique, before locating a nearby dealer. Speaking of, the site also serves as a tool to attract dealers to stock CGS goods. Every audience is addressed.
