Good organizations
need great leaders

What happens when a values-led company like GLIDE teams up with a Public Benefit Corp like GoodCitizen? Do you remember those old Red Bull commercials? It’ll give you wings! Seriously though, it’s no exaggeration to say that GLIDE and GC are a match made in business heaven. That’s why we were over the moon when they asked for a new site that captured the boldness of their mission. And they wanted it fast.

We have a proven design, build, and launch process but we also do our best to stay flexible. When a project like GoodCitizen comes along, we find a way to bend our timelines—without breaking ourselves—to fit the release strategy. In this case, the GC crew was eager to announce their new branding, so we omitted wireframes and jumped right into full fidelity designs. Fortunately, our initial concepts were well received, and we were off to the races.

There’s wiggle-room when it comes to design, but building out advanced site functionality is not something to rush. As an Executive Search company, GoodCitizen needed a place for potential candidates to submit info. Furthermore, that info would then need to be sent to a third-party platform where they could manage candidate profiles. Long story short, we were working on the solution right up to launch, but were able to develop it in parallel with the rest of the site.

It takes time to measure the performance of a new site, but the immediate impact is clear. GoodCitizen has a digital presence that showcases not only the great work they do, but the world-changing impact of their clients. When two entities come together with this much alignment in mission, an epic cycle of virtuosity ensues.