Southern comfort food with a Texas twist
Southern comfort food with a Texas twist
Creative direction: Katie Maguire
Project manager: Madeline Seitz
Content strategist: Jessica McDaniel
Lead designer: Gretchen Bice
What We Did
Beloved Austin eatery, Jack Allen’s Kitchen specializes in Southern hospitality, quality local ingredients, and great value. As beloved restaurateurs in Central Texas, Chef Jack Gilmore and his business partner, Tom Kamm, know the importance of building relationships and beyond all loving what you do. Their passion for the people and the food they serve is palpable and we were elated to be a part of their journey.
Post launch results
Texas in spirit
We partnered closely with Arrow, Jack Allen’s Kitchen’s agency of record, to bring their beloved brand to life online. Arrow’s deep knowledge of the JAK team helped us get to the heart of what their audience needed, and their print and brand work served as rich inspiration for the web experience. Our collaboration was smooth and communicative, with Arrow and the JAK team providing thoughtful feedback every step of the way. Even as timelines shifted, everyone stayed flexible and focused on the shared goal of creating something exceptional.
They were always extremely responsive and thorough in their responses. They were flexible and patient, even as deadlines shifted for reasons out of their control.
The old site was falling short. Orders and reservations were misrouted, and the restaurant’s personality wasn’t shining through. So we immersed ourselves in the customer journey (and the food) to design an experience that felt true to JAK. The result is a sleek, modern site with clear user flows, vibrant photography, and content that’s easy for busy restaurant managers to update. Now, the site reflects the energy, warmth, and flavor that regulars in Austin have loved for years.
At a Glance
