Sustainably sourced, community driven
Sustainably sourced, community driven
Creative direction: Katie Maguire
Project manager: Madeline Seitz
Content strategist: Jessica McDaniel
Lead designer: Gretchen Bice
What We Did
Salt Traders Coastal Cooking is a restaurant that brings the taste of coastal cuisine to the land locked city of Austin, TX. Beloved restaurateurs Chef Jack Gilmore and Tom Kamm of Jack Allen’s Kitchen crafted this new concept, creating a dining experience that takes their customers on a journey to the coast. Translating that experience to their customers was an exciting challenge that we were ready to dive into.
Post launch results
Refined, responsive, and ready for reservations.
Following our successful collaboration on the Jack Allen’s Kitchen website, we teamed up again with their agency of record, Arrow, to bring the Salt Traders Coastal Cooking experience to life online. While the brand was mostly established, Arrow introduced fresh elements they were excited to deploy. The refined linework and subtle nautical cues inspired motion, with waves that rise gently on page load and draw the eye down to the footer. The result is a site that feels both dynamic and rooted in place.
Both sites performed well on search, had quick load times, and increased conversions since launch. GLIDE is on the leading edge of UX design and development.
Salt Traders came to us facing similar challenges to Jack Allen’s. Confusing user flows for online orders and reservations were affecting daily operations, and the brand’s approachable high-end aesthetic wasn’t coming through. We built on proven patterns from our work with Jack’s, then layered in personality unique to Salt Traders. The final product is fully responsive, SEO-friendly, and delivers a seamless user experience across devices. It also captures the warmth and character of the restaurant in a clear and compelling way.
At a Glance
