Helping kids and communities
achieve new summits

The Keep Climbing Foundation (KCF) raises funds and awareness for a variety of causes. From empowering children with life-threatening illnesses with their annual Climb for the Kids program to raising awareness around veterans’ causes with their Hero Loan Climb, KCF helps individuals and communities overcome their obstacles. We were thrilled to support this noble cause with a new website.

We wanted to make financial contributions as easy as possible, so we integrated with donations platform, Givebutter. This allows visitors to sign up for one-time or recurring donations without ever leaving the site. We also provided a clear path to find the donation form with strategically-placed CTA buttons, including eye-catching color and hover effects that have been proven to convert.

Since launching the site, we’ve seen organic sessions almost triple when compared to the previous quarter. We hope this means visitors are spending more time learning about KCF, their various projects, their worthwhile partners, and giving where they can to all of the above. We look forward to their continued ascent.