Keep Climbing Foundation
Helping kids and communities achieve new summits
The Keep Climbing Foundation (KCF) raises funds and awareness for a variety of causes. From empowering children with life-threatening illnesses with their annual Climb for the Kids program to raising awareness around veterans’ causes with their Hero Loan Climb, KCF helps individuals and communities overcome their obstacles. We were thrilled to support this noble cause with a new website.
Let your work shine
KCF had lots of photographic and video assets to show off, so we wanted to create something modern and simple that would showcase their good works without distraction. We employed clean, bold typography to help break up sections, while incorporating parallax and hover effects to imagery to create a dynamic experience while still keeping imagery front and center.
We wanted to make financial contributions as easy as possible, so we integrated with donations platform, Givebutter. This allows visitors to sign up for one-time or recurring donations without ever leaving the site. We also provided a clear path to find the donation form with strategically-placed CTA buttons, including eye-catching color and hover effects that have been proven to convert.
Since launching the site, we’ve seen organic sessions almost triple when compared to the previous quarter. We hope this means visitors are spending more time learning about KCF, their various projects, their worthwhile partners, and giving where they can to all of the above. We look forward to their continued ascent.