Rapid database change management
When the opportunity to design and build a new website for the National Breast Cancer Foundation came our way, we were not going to take no for an answer. This has GLIDE dream project written all over it—a non-profit with a national reach that saves the lives of women? What a perfect encapsulation of our mission to help people who help others. Let’s go!
Prepare for liftoff
The beauty of a launchpad site is that narrowing the scope to key pages allows you to start seeing results sooner. For Liquibase, our initial engagement was all about increasing sign ups for the Pro version of their offering. Immediately, they saw enough value in the launchpad updates that they felt confident greenlighting a full redesign.
We love working in tandem with branding agencies because it makes everyone look better. Our design team gets fresh assets to work with and the branding folks get to see their concepts on something new right away. In this case, we built out the primary layouts in medium fidelity, then applied the latest brand elements as they came in. An organic, symbiotic relationship.
Sorry to be harsh, but this is GLIDE’s prime directive. We’re all drawn to beautiful things, and will continue to make beautiful websites, but setting goals and tracking results is number one. For Liquibase, the success of the project hinges on helping open source users and new Pro customers get a product that will make their lives easier. So far, so good.