The #1 app for running an auto shop
The #1 app for running an auto shop
Creative direction: Drew Lyon
Project manager: Jessica McDaniel
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What We Did
Even though GLIDE is 20 years old—gasp—we like to think we have the spirit of startup. To stay young (at heart) and sharp, we work with actual startups as often as possible. Mobile Tech RX, one of our recent startup clients, was a fun challenge because they serve an audience that’s not exactly made up of early adopters.
Post launch results
At a Glance
Built to prove its value
MTRX created an app that helps auto reconditioning shops move on from pen and paper—but change doesn’t happen without a reason. To make the benefits feel immediate, we designed a savings calculator for the homepage that shows users exactly how much time and money they could save by switching. And instead of just claiming the app is easy to use, we let the design do the talking. Short GIFs showing the product in action are sprinkled throughout the site, paired with natural photography of real techs on the job.
To keep pace with a fast-growing company, the site needed to be flexible. We designed a modular system of content blocks that make it easy to build and update pages in WordPress without sacrificing consistency. The result is a site that’s grounded in real-world value, easy to maintain, and ready to evolve with the product it supports.
