Creating pathways to employment
Creating pathways to employment
Creative direction: Drew Lyon
Project management: Kimberly Yount
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What we did
PCSI is a nonprofit dedicated to creating employment opportunities for people with disabilities, offering job placement and workforce development programs. While their impact is undeniable, their digital presence needed a transformation of its own. Their old website struggled with accessibility, navigation, and a clear call to action—barriers we were eager to break down. We partnered with PCSI to build a site that reflects their mission, strengthens their outreach, and simplifies the user experience for job seekers, partners, and donors alike.
A mission-driven refresh
A core challenge was ensuring the site was fully accessible while maintaining an engaging and modern design. We focused on WCAG compliance, intuitive navigation, and structured content that speaks directly to PCSI’s key audiences. From job seekers looking for opportunities to organizations eager to partner, every interaction on the new site was designed with purpose.
Beyond a sleek, functional redesign, we integrated key features to support PCSI’s long-term goals: a streamlined job board, an improved donation experience, and SEO-optimized content to increase visibility. The result? A website that not only tells PCSI’s story but also serves as a powerful tool in advancing their mission.
