Disrupting fashion in a responsible way

We look for projects that align with our values and pose new challenges. For Sellery, the initial appeal was helping build a new online marketplace for responsible shopping. Good for consumers, good for the world. But then, as we dug deeper, we realized we’d be creating functionality that doesn’t really exist on other e-comm websites. A different pricing model and new ways to browse, for example. Time for discovery.

A successful project needs clearly defined expectations. We start our scoping process by stating known requirements and how much time needed to complete them. Easy enough, that is until you factor in all the unknowns. When a project requires unique functionality, like Sellery, we spend more time upfront understanding what the client is trying to accomplish and working backwards—to scope—from there. Once there’s a plan in place, we jump into prototyping and design.

User-controllable pricing is the biggest difference between the Sellery shopping experience and other online stores. We experimented with many different UI elements and visual metaphors before settling on a pricing slider. Users immediately know what to do with a slider and it gives us the chance to show immediate feedback on what’s changing as you interact with it. Informative and functional.

Sorting and filtering products while shopping is commonplace, but for Sellery, we prioritized browsing by values over traditional categories. Above every product list, you’ll find a values strip to narrow down options. Of course, you’ll find prototypical categories as well, but the key was signaling to users that shopping by value is what makes this experience unique. The brand promise is backed up by the website’s UX.