Lighting community gatherings
across the country
Lighting community gatherings
across the country
Creative direction: Ajia Leilani Wallace
Project manager: Paola Cárdenas
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What We Did
With Techline, we had the pleasure of showcasing a service-driven team, their expansive portfolio of sport and field lighting projects, and the well-won expertise that goes into each project. It also gives us a bit of local pride to work with an Austin-based company that’s lighting community gatherings across the country.
Post launch results
Keep the end goal in sight
Techline came to us with stunning drone footage of stadiums, fields, and light shows, and we knew the website needed to showcase that energy. We built a full-screen video hero to draw visitors in, with a subtle micro animation to guide anyone still wondering what Techline does. The result is a dynamic first impression that captures both their work and their impact.
To support high school coaches and parks directors, we created multiple ways to connect with local reps—ZIP code search, a representative directory, and a general inquiry form, all anchored by a glowing CTA animation that lights the way. Since launch, engagement is up across the board, with stronger sessions, longer visits, and lower bounce rates. Now that conversions are being tracked, we’ll keep an eye on performance. But judging by the early numbers, this site is already lighting up the scoreboard.
