The Real Deal by RetailMeNot

Blog for the internet’s leading coupon site

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What we did
Website for Growth
Digital Support

Odds are, If you’re a savvy online shopper, you’ve hunted for coupon codes online … and odds are, you’ve ended up on RetailMeNot’s website. We were hired to redesign their blog, called The Real Deal, which drives organic traffic to the coupon site and creates affiliate revenue of its own.

Post Launch Results
63%
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49%
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GLIDE’s proficiency in engineering, design and WordPress is undeniable. They delivered a clean, clutter-free design and CMS that’s already showing improvements across our key metrics.
Noelle Buhidar
Content Marketing Manager, The Real Deal by RetailMeNot
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What We Learned
Keep readers engaged

The lifeblood of every blog is page views. Quality of content goes a long way, but there are lots of little things you can do to keep visitors clicking. In our design, we lead the page with playful category icons to help you select topics of interest. Then, once you’re on an article detail page, you’re presented with other popular content and related articles. Every page offers ample opportunity to flow serendipitously into another.