World Champions Rodeo Alliance

The World Champions Rodeo Alliance built a platform that infuses the rodeo circuit with new prize money, and it was on us to help them tell that story through the website.

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What we did
Website for Growth
Digital Support

GLIDE may be a remote agency but we got Texas in our DNA. Many of us grew up there, lived for a stint, or call Texas home today. So you can understand our giddiness to work with a startup bringing new tech to the rodeo space.

Post Launch Results
290%
Website Traffic arrow
76%
Desktop Traffic arrow
345%
Mobile Traffic arrow
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What We Learned
Know your audience

But this wasn’t only a marketing site. We knew it needed to serve (at least) three distinct audiences. Athletes who want to know what’s in it for them, fans who want to see the events, and organizers who are potential WCRA partners. There’s some overlap, of course, but we built the primary navigation around which audience was looking for what.

A smooth app handoff

The scope of our project was mostly separate from their web application but there would be some app data we needed to show visitors on the website, without them logging in. This included leaderboards you could filter and sort—in abbreviated form—followed by a login call-to-action that reveals the full list. We also saw this as a powerful way to entice new signups.