A better way to
reduce workplace violence
A better way to
reduce workplace violence
Creative direction: Drew Lyon
Project manager: Jessica McDaniel
Content strategist: Jessica McDaniel
Lead designer: Marcin Dmoch
What We Did
If we were allowed to pick favorites, Simon and Kevin of Mandt would be strong contenders. We’ve had the chance to partner with them more than once to support their mission of reducing workplace violence, and it’s work we’re genuinely proud of. For this project, Mandt brought us in to modernize their website and improve the visitor journey from landing on the site to signing up for training. Because we had already built trust together, we were able to take some creative risks—including moving from photo-based hero banners to a clean, illustrative style. This shift helps the key messaging stand out while letting the visuals support the story without distraction.
Post launch results
At a Glance
A simplified journey
One of the keys to conversion is simplifying and guiding the experience. If you give somebody too many options, they have trouble making a decision (the paradox of choice). Our goal is always to break the decision making process into bite-sized chunks. For the Mandt site, we offer two options up front (in-person or e-learning), then drill down one more layer and that’s it.
They simply are the best. This is a very thoughtful team that covers everything from best practices, cutting-edge trends, and amazing design Every time I work with this group, I am continually AMAZED!! You would be an idiot not to choose GLIDE for your next site.
Since site launch, we are constantly thrilled to hear about the enthusiastic response they’ve gotten from visitors. Success can (and must) be measured in terms of concrete goals, but the GLIDE team is only satisfied when a site performs well AND produces that intangible feeling we call delight. What a joyful collaboration!
