Camp La Junta
Summer camp for adventurous boys
Camp La Junta has fostered self-confidence and independence in boys for over 90 years, but as you can imagine, their digital presence has not exactly kept up with the times. Enter GLIDE. It was our job to capture the pure exuberance that comes with camp in modern website form. Let’s jump in.
Life at camp
Every great website needs great visual assets. Whether you’re creating illustrations from scratch or leveraging photography and video, we like to start by assessing our raw materials. In this case, we received a stockpile of happy camper photos up front, with the understanding that they were also shooting a video while we developed the new site. Knowing that, we built an experience to show off their authentic media.
The first thing you see when you visit the new Camp La Junta homepage is a life at camp montage. There are pros and cons to using video in the hero, but we believe it’s perfect for projects that skew more experiential than informational. You can say all the great things about camp you want, but at the end of the day, why not show it.
Beyond the assets, we didn’t want the rest of the site to feel sterile or too modern. This is a place with 90 years of tradition, so we knew the site had to reflect that. There’s a wood texture to the background and the fonts bubble off the page. It’s all about balancing clean design with timeless values.
We should also mention that constructing this site was no easy task, structurally speaking. There’s a lot of info packed in to address both campers and parents. To make it easy to find, we spent a lot of time on a visual navigation that lays out key content in an inviting and logical way. All said and done, we believe we hit the mark.