Your resource for integrative cancer care
Your resource for integrative cancer care
Creative direction: Ajia Leilani Wallace
Project manager: Jessica McDaniel
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What We Did
Cancer Choices works to help patients find an evidence-based integrative cancer care programs as well as gives support for family, friends and caregivers. At Glide, we live to help our clients help others so we were especially excited to work with people who perform this life-changing service.
Post launch results
Bringing a new brand to life
Cancer Choices, formerly Beyond Conventional Cancer Therapies, came to us with a new name and logo, but little else in terms of brand visuals. That gave our design team the chance to bring the new identity to life through thoughtful typography, texture, and layout all while building a seamless user experience. The site needed more than just a facelift; it needed to make an overwhelming amount of critical content accessible and easy to manage for both visitors and the Cancer Choices team.
We restructured the site with clear information architecture and transitioned it to WordPress using custom post types, making content updates far easier for their internal team. The refreshed design features calming visual elements to support visitors navigating difficult situations, while improved navigation ensures users can quickly find the support they need. It’s a site that’s not just more beautiful, but far more functional and built to serve people when they need it most.
At a Glance
