Key website events climb 25% for the world's premiere chimp sanctuary
Key website events climb 25% for the world's premiere chimp sanctuary
Creative direction: Drew Lyon
Project management: Paola Cárdenas
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What we did
At GLIDE, we’re passionate about projects that make a positive impact, which is why we were thrilled to have the opportunity to partner with Chimp Haven. As the world’s premier chimpanzee sanctuary, Chimp Haven doesn’t just care for our closest primate relatives – they’re also dedicated to advancing scientific research and conservation efforts. Their commitment to chimp welfare and sanctuary sustainability sparked our curiosity and unleashed our creative energy. We couldn’t wait to dive into the jungle of website design and help them share their story with the world.
Post launch results
Crafting a sanctuary
in cyberspace
This project had us embark on a wild journey to bring their sanctuary experience to life in the digital realm. From playful animations to interactive storytelling elements, we transformed their website into a virtual jungle gym where visitors could explore, learn, and connect with the chimpanzee community. With every click and scroll, we aimed to capture the essence of Chimp Haven’s mission and ignite a sense of wonder and curiosity in everyone who visited.
GLIDE helped us launch a beautiful new website with all the functionality, lovely design, and personality we were looking for. The project felt seamless.
One of the key challenges we tackled was the need to revamp the website’s structure and functionality to better serve Chimp Haven’s diverse audience. From outdated content templates to disjointed navigation, we implemented strategic solutions to enhance user experience and streamline information flow. By integrating seamless donation and event ticketing features, optimizing content for storytelling, and empowering the content team with easy-to-update tools, we transformed the website into a dynamic hub for engagement and support.
Merch sales multiply
Beyond donations, we knew that selling more merchandise would go a long way in supporting Chimp Haven’s financial and awareness goals. Therefore, we made sure the main site, built on WordPress, handed off seamlessly to a Shopify-powered e-comm experience. The UX momentum we established on the main site resulted in a major boost in all key e-comm metrics. What can we say … good vibes = big sales.
E-commerce results
What we learned
Through our collaboration with Chimp Haven, we aimed to empower visitors to take meaningful action in support of chimpanzee welfare and conservation. By highlighting the sanctuary’s impact, showcasing donor stories, and providing clear calls to action, we helped Chimp Haven enhance its digital fundraising strategies and advance its mission of saving primates and transforming lives. Together, we built not just a website, but a powerful platform for positive change in the world of primate advocacy and sanctuary care.
