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Strategy & Research

Know what to prioritize before you build

We audit the site you have, interview your stakeholders, and research the people you serve. You leave with a sequenced improvement plan, priced by phase, with the reasoning your leadership asks for.

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Strategy & Research
What our clients say
“

We had multiple sites, all built on custom platforms, that the GLIDE team tackled. They were strategic and methodical with all recommendations. At every step, they showed their expertise while explaining things in a way that was easy to understand.

”
Jennifer Garza – LONG – GOOGLE
Jennifer Garza
Director of Marketing

Research can change everything

Strategy & Research
Center for Child Protection

Personas changed the plan

Refining their personas led to accessibility work and Spanish-language search for the families they serve.
Parachute Health
Parachute Health

A site for the old company

They’d outgrown a startup site. Research set the positioning for a platform that matches their scale.
Cut + Dry
Cut + Dry

Three audiences, no path

Their site spoke to three audiences at once. Research split it into three clear routes, each led by outcomes.
davisphinneyfoundation-list@2x
Davis Phinney Foundation

Fifty pathways lost visitors

Hundreds of Parkinson’s resources, dozens of ways in. UX research sorted it into a few clear paths.
17 Reviews
31 Reviews
Solutions Partner
Agency Partner
17 Reviews
31 Reviews
Solutions Partner
Agency Partner
Travis McAshan Founder & CEO
Brooke Miceli Vice President
Kimberly Yount Director of Client Services
Jessica McDaniel Director of UX
Drew Lyon Creative Director
Marian Brchan Creative Director & Lead Designer
Dan Raiani Senior Digital Marketing Manager
Kate Bogue Senior Project Manager
Jessie Ferris Jessie Ferris Senior Project Manager
Madeline Seitz Madeline Seitz Project Manager
Jeff King Project Manager
Nebojša Milićević Nebojša Milićević SEO Specialist

Senior talent, start to finish

The strategists, designers, and search specialists who run your discovery are the same team that would design and build the site. What they learn in research doesn’t get lost in a hand-off.

Our track record

500
+

Websites 

launched since 2003

6

Phases

named in your statement of work before you sign

1.3

Months 

from kickoff to a roadmap

17
+

Specialists

across seven countries

What's included:

Stakeholder interviews

We talk to leadership, frontline staff, and the people you serve, then build personas from their real words, not assumptions.

Audience research

Session recordings, heatmaps, and GA4 data show where visitors get stuck, and journey maps show what they came to do.

Site & content audit

We review your current site and content to see what’s working and what’s missing, so the new site keeps what already performs.

Search & analytics

We audit your content, search performance, platform, and competitors, so you know what to keep, what to fix, and where you stand.

Site, search & market

We audit your content, search performance, platform, and competitors, so you know what to keep, what to fix, and where you stand.

Roadmap & investment

A sequenced plan, priced by phase, that you can take to leadership. It’s yours to use internally, with us, or with another team

The GLIDE Process

Kickoff & alignment
1-2 weeks
Interviews & surveys
2-4 weeks
Audience research
2-4 weeks
Site & content audit
2-4 weeks
Search & analytics
2-4 weeks
Market & technology
2-4 weeks
Roadmap & investment
1-2 weeks

Hear from our clients

Thanks to their work and partnership, we have seen growth across all our key metrics.

Noelle Buhidar
Senior Content Marketing Manager, RetailMeNot

What sets them apart is their ability to determine the essence of what a client really feels is important, even if the client can’t really verbalize it.

Dan Vaughn
Attorney at Law, W. Daniel Vaughn Legal Services

We’re seeing much improved site load speeds, improved SEO performance, and an uptick in conversions. Communication was flawless, and everyone was informed, responsive, and ready to help.

Andy Clutter
Marketing Director, Sensource

Words cannot accurately express our appreciation to the phenomenal team at GLIDE who poured their heart, soul, and expertise into the new website. They brought our vision to life in a way that amazed me.

Rachel Russel
Chief Marketing, Integration & Technology Officer, Allervie Health

Impressions are up 90%, clicks 76.7%, and blog traffic has tripled year over year. Their co-management of SEO and web design integrates seamlessly and has made a massive difference for our team.

Jennifer Garza
Director of Marketing, National Breast Cancer Foundation

GLIDE is the best partner we’ve ever worked with on our website. They are very thorough and knowledgeable. They performed audits on two of our web properties and delivered extensive lists of recommendations to improve our site performance, client experience, and many other items.

John Curry
Director of Technology, Urbanspace, LLP

GLIDE clearly researched our company and outlined a proposal that they professionally followed-through with to every last point.

Amy Filbin
Head of Marketing, Redica

Frequently asked questions

Need something else?

Brand Identity & Design

For rebrands, mergers, and growing pains: positioning, messaging, and identity every team and site can use.

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Design & Development

UX-led design and custom builds for organizations that have outgrown their site or are managing several at once.

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SEO & AI Search

Technical SEO, content, and schema that help you outrank competitors and show up in Google and AI answers.

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Find a clear path forward