We get to know the people you serve, your competitors, and where your site stands today, then turn it into a phased, data-backed plan. It’s yours to use however you’d like, with us or anyone else.
Strategy & Research
Know what your site needs before you build
What our clients say
“We had multiple sites, all built on custom platforms, that the GLIDE team tackled. They were strategic and methodical with all recommendations. At every step, they showed their expertise while explaining things in a way that was easy to understand.
”
Jessica McDaniel
Director of UX
Drew Lyon
Creative Director
Nebojša Milićević
SEO Lead
Senior talent, start to finish
The strategists, designers, and search specialists who run your strategy engagement are the same team that would design and build your site. What they learn in research doesn’t get lost in a hand-off.
Our track record
2600
+
Hours of strategy
Time our team has spent planning sites before a single page gets built
62
%
Clients keep working with us
Most strategy clients continue with GLIDE after their roadmap is delivered
500
+
Websites
Every one started with a strategy, not guesswork
6
Weeks to roadmap
Average time from kickoff to a clear, actionable plan
What's included:
Scoped to your needs
Every engagement starts with your goals, timeline, and budget. We build the research plan around them, so you invest in the insights that matter most.
Stakeholder interviews
We talk with your leadership and staff about goals, priorities, and what’s getting in the way, so the plan reflects how your organization actually works.
Audience research
Interviews and surveys with the people you serve show what they need, and personas and journey maps keep those needs at the center of every decision.
Site & competitive review
We review your current site and content alongside your peers’ to see what’s working, what’s missing, and where you can stand apart.
Search & analytics
We study how people find you and what they do once they arrive, then build a search strategy that protects the traffic you’ve earned.
Platform & technology
We assess your current platform, integrations, and tools, then recommend the technical approach and document what it will take to build, before any surprises can surface.
Information architecture
A sitemap and navigation built from everything we learned, organized around what your audiences came to do and tested with real users when it matters most.
Creative direction
An early visual direction grounded in the research, so design starts from a point of view your team has already helped shape.
Roadmap & investment
A phased plan, priced stage by stage, that leadership can approve. It’s yours to use however you’d like, with us or anyone else.
The GLIDE Process
Kickoff & alignment
1-2 weeks
Research
2-4 weeks
Structure & strategy
2-4 weeks
Roadmap
2-4 weeks
Frequently asked questions
What is a website discovery engagement?
Do I need a strategy engagement or an audit?
What deliverables come with a strategy and research engagement?
How long does it take?
Do we have to build the website with you afterward?
Need something else?
Find a clear path forward
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