Easily integrate your
business apps
Easily integrate your
business apps
Creative direction: Drew Lyon
Project manager: Paola Cárdenas
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What We Did
Everyone wants a clean, minimal design but sometimes as a project stretches on it gets hard to maintain that purity. We loved working with the Cloudsnap team because they had a strong vision for what they wanted their website to be, and they never wavered.
At a Glance
A world without photos
Designing a site without relying on photography gave us a creative challenge we were excited to take on. For Cloudsnap, a tech solution that connects apps through automation, we needed to visualize something abstract in a way that felt intuitive. The homepage opens with a simple animation: multiple apps flow into the Cloudsnap logo and come out the other side connected to a single destination. It’s a clean, effective way to show what they do, far better than any stock photo could.
Because Cloudsnap promises speed and simplicity, we knew the site needed to reflect that. Every page was built to be lightweight and fast, mirroring the experience of using the product itself. It’s a subtle but important signal. If a tech company’s site feels clunky, visitors are less likely to trust the product behind it.
Of course, no site is complete without a strategy for conversion. For Cloudsnap, that meant getting users to request a demo or free trial. We used a simple tactic we call “form inertia” i.e. asking for just an email upfront, then pre-filling it on the full form to make follow-through more likely. Sometimes the smallest UX details make the biggest difference.
