Family dental practice
making patients smile
Family dental practice
making patients smile
Creative direction: Drew Lyon
Project manager: Brooke Miceli
Content strategist: Travis McAshan
Lead designer: Marian Brchan
What We Did
Dallas the dentist has an exuberant personality that rubs off on everyone around him. He asked us to bottle that feeling in website form. With that directive, we came up with one of our more high concept hero ideas.
At a Glance
Starting with the
end in mind
The main image on the site gives visitors a point of view of people smiling into a camera. Taking the metaphor one step further, we added a capture a button that triggers a flash and brings another smiling face into frame. Cool!
GLIDE helped create my business website and establish my online presence. They were quick and attentive and stuck to deadlines. And they are really good at what they do
Our hope is that visitors have fun playing with this novel feature and start smiling themselves. The rest of the site is clean and professional without feeling sterile. Visitors are never more than a click or a scroll away from the next set of pearly whites. Not everyone looks forward to visiting the dentist, but it’s people like Dr. Dallas who are changing that attitude in their patients. Health starts with the mouth.
