Data-driven insights, simply delivered
Databook has long been at the forefront of delivering actionable insights to businesses across a range of industries. But as the company continued to grow, they recognized the need for a brand refresh that would better reflect their unique approach and philosophy. Enter our team here at GLIDE, tasked with bringing Databook’s new brand to life on the web.
Our team worked closely with Databook to understand the company’s vision and goals for the new brand, and to ensure that the web design and messaging aligned with that vision. We placed a particular emphasis on typography, leveraging the new brand fonts to convey a sense of authority and expertise, while still feeling approachable and easy to read.
To keep users engaged and moving down the page, we incorporated subtle animations that add a touch of delight without overwhelming the user. These animations help guide the user’s attention to key sections of the page, without detracting from the messaging or distracting from the content.
The end result is a website that is both visually stunning and highly effective. The new Databook brand shines through in every aspect of the design, from the typography and messaging to the subtle animations that pull the user down the page. And most importantly, the site is delivering results, helping Databook to connect with new clients and expand their reach in the world of data-driven insights.