Fueling a comeback with brand activation
Fueling a comeback with brand activation
Creative direction: Drew Lyon
Project management: Madeline Seitz
Content strategist: Jessica McDaniel
Lead designer: Marcin Dmoch
Overview
Background
Texas Special is a heritage beer making a bold return with the backing of Shiner’s iconic Texas brewing legacy.
Problem
They needed a digital presence to reignite brand recognition and build anticipation ahead of the relaunch.
Solution
We helped spark momentum with a teaser splash page, then launched a full-scale site that champions the brand’s bold return and invites fans back into the story.
Honoring tradition, embracing the future
Texas Special isn’t just another beer—it’s a comeback story. Once a beloved brew, this classic is making its return, proudly backed by Shiner’s long-standing tradition of Texas craftsmanship. To generate buzz ahead of the relaunch, GLIDE partnered with Bakery Agency and the Shiner team to create an engaging splash page—teasing the beer’s revival and building anticipation. As the excitement grew, we followed up with a full-scale website that captures the spirit, story, and bold flavor of Texas Special.
A beer this special deserves a website to match. We crafted a bold, immersive experience that brings the Texas Special story to life—pairing rich visuals with an intuitive, fan-focused design. Whether visitors are rediscovering an old favorite or tasting it for the first time, the site ensures they can explore the brand’s heritage, find where to grab a cold one, and stay connected with what’s next.
