Verica

Engineer with confidence with Continuous Verification

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What we did
Website for Growth
Digital Support

When the team at Verica told us we could create the website for their chaos engineering startup, we knew we were taking part in the start of something big. Boasting a leadership team with some of the foremost minds in their field, Verica is bringing systems reliability testing into the age of Continuous Verification.

Post Launch Results
256%
Website Traffic arrow
264%
Desktop Traffic arrow
230%
Mobile Traffic arrow
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What We Learned
All value—no spoilers

We challenged ourselves to show the value of Continuous Verification without granular detail about the product. Clear copy, supporting icons, and the story of Verica’s evolution communicate the authority of the Verica team and the benefits of Continuous Verification. Verica offers a free copy of O’Reilly’s book on chaos engineering as a lead magnet, and we built a landing page for this offer, complete with plenty of social proof, an impossible-to-miss call-to-action, and minimal opportunities to navigate away from the offer.

A Guided Tour

Most people arrive at Verica.io through one of their thoroughly-researched articles. To get visitors to explore the company beyond the article in front of them, we decided to close each article with a content block that introduces Verica in a way that speaks to the context of the article. This content block invites visitors to explore the homepage. Once there, it’s obvious that Continuous Verification is a windfall for complex systems and the engineers that manage them.