Infusing the Rodeo Circuit
with New Prize Money
Infusing the Rodeo Circuit
with New Prize Money
Creative direction: Drew Lyon
Project manager: Katie Zuniga
Content strategist: Jessica McDaniel
Lead designer: Marian Brchan
What We Did
GLIDE may be a remote agency, but we’ve got Texas in our DNA, so we were especially excited to team up with WCRA, a startup bringing fresh tech to the rodeo world. One of the biggest challenges with innovative companies like this is clearly explaining what they do in a way that feels intuitive and engaging. For WCRA, we struck a balance by highlighting the why up front on key landing pages and easing into the how as users dig deeper, making sure the message stays clear no matter how much someone decides to skim.
Post launch results
At a Glance
Know your audience
But this wasn’t only a marketing site. We knew it needed to serve (at least) three distinct audiences. Athletes who want to know what’s in it for them, fans who want to see the events, and organizers who are potential WCRA partners. There’s some overlap, of course, but we built the primary navigation around which audience was looking for what.
The scope of our project was mostly separate from their web application but there would be some app data we needed to show visitors on the website, without them logging in. This included leaderboards you could filter and sort—in abbreviated form—followed by a login call-to-action that reveals the full list. We also saw this as a powerful way to entice new signups.
