Reach your audience
quickly

Yes! PPC advertising (“pay per click”) on search engines like Google is highly effective because it allows you to target individuals who are already actively searching for your product or service category online – and you only pay when those users actually demonstrate interest by clicking on your ad. Search campaigns are also highly customizable as they allow you to target specific keyword searches, locations, demographics, interests, and in-market signals, all at a budget you control. This presents an opportunity for very precise targeting and a higher chance of strong conversion rates.

GLIDE’s PPC services are specific to paid search advertising. We primarily run campaigns through Google Ads (and YouTube), and secondarily on Microsoft Ads (formerly Bing Ads). With Google Ads, GLIDE builds effective campaigns for our clients that show ads on Google’s search engine results pages, YouTube, Gmail inboxes, Google Maps, millions of third-party websites in Google’s display network, and other platforms such as Google Discover, Google Shopping, and more.

At this time, GLIDE does not provide paid social campaign management for social media sites like Facebook/Meta, Instagram, Tik Tok, LinkedIn, Twitter, Pinterest, etc.

SEO (“search engine optimization”) is a marketing strategy focused on getting your website’s content higher in the organic search results for a specific set of keywords on a search engine like Google. When users click on those organic listings, you are not charged, but securing (and keeping) these highly competitive top positions usually requires spending a lot of time in-house or hiring a professional SEO agency.

PPC (“pay per click”) advertising on a search engine like Google involves writing ads that then display alongside organic search results, many times displaying above even the highest organic listing. Unlike organic listings, you pay a fee to Google when a user clicks your ad. PPC also allows you to create rich ad formats that can lead to conversion faster, such as ads with clickable phone numbers, lead gen forms for B2B, and eCommerce Shopping cards with product images, pricing and discounts.

No one approach is better than the other, but a combined PPC and SEO effort can work very well as it helps you dominate both paid and organic listings for the search terms that are most relevant to your business (and keep competitors out). In addition, some of the tactics used to improve SEO performance also help drive down cost per click on the PPC side, so running both together can be particularly advantageous in the long run.

Our PPC services include: campaign strategy and management, ad writing and optimization, market analysis, keyword research and management, landing page consultation, conversion tracking setup and maintenance, compliance management, monthly reporting, and biweekly meetings.

You will receive monthly Google Ads reports via Google Looker Studio and your PPC specialist will meet with you every 2 weeks to discuss campaign performance and strategy. And of course, between then you can always reach out and ask questions! We aim to respond to most client inquiries as soon as possible, and aim to respond to all communications within 48 business hours, so you’re never left in the dark!

• Landing page creation, design, or editing
• Technical troubleshooting with landing page or third-party services
• Significant policy violation fixes not caused by the work of the PPC manager
• Image and video asset creation
• Privacy policy creation

Yes! While the PPC manager does not create, design, or edit website pages, they will analyze your landing page(s) and make strategic recommendations for improving performance. They will also determine which pages on your site are best fit to serve as landing pages for your paid search campaigns. Actual edits or creation of landing pages would be the responsibility of the client, however, if you would like assistance with this, GLIDE’s stellar support team is available to get this work done quickly on your behalf.

Our PPC specialist will work with you to get results as fast as possible! For most new advertisers, there is a 30-60 day learning period in which Google AI takes time to match your brand with the right audience at your budget level. Many factors go into this learning phase and while it is possible to see results in the first month, it is more likely to see results after the first 1-3 months for most new accounts.

While there is no explicit minimum budget to get started on Google Ads, we recommend being able to spend at least $2,000 – $3,000 per month to see effective results. This will help get more data in during the AI learning phase of your Google Ads account, ensure a more favorable ratio between advertising dollars and management fee, and position your ads to win more clicks against your competitors.

It works even better when paired with SEO, CI, and strong UX.