Travis McAshanMarketing
Sep 2009

Design, Development and Marketing

When deploying a website it is crucial to consider three things: design, development and marketing. Design needs are relatively straightforward. What is the best way to graphically and visually represent the message? Then consider development. How will this website be assembled, even further how will it be maintained? Finally consider marketing. What is the purpose of this website? Perhaps it is intended to supplement a business, in which case it is important to think about how the best way to convey the product or service in question to the general public. In Austin, web design, development and marketing are all crucial to maintaining an efficient and effective business website.

Making the Right Choices For Your Website

In regards to the above criteria to consider prior to deploying a website, it is not unheard of for a business to take care of this themselves. The only challenge here is that web design and development coupled with the need to constantly maintain a website requires staffing. Again these are not impossible tasks, but are most often best suited for professionals.

Web Design in Austin

In Austin, web design has proved to be a crucial ally to small businesses as well as large-scale enterprises helps make the consumer’s web experience more efficient. An efficient web experience implies that the website in question is able to not only grasp the visitors attention for more than the average 10 seconds as well as display pertinent business or service information. In depth studies have been performed that show websites that are aesthetically pleasing will more often than not perform better than those that lack the flash. With increasingly difficult and complex design languages evolving, making a flashy and gripping website becomes equally difficult for novice web designers.

The Competition is Fierce But Needed

Marketing is also the most important aspect to any website. Austin web marketing is not an impossible field to launch into, but consider the level of competition a small business will have. Marketing your expertise, service or business on your own is possible, but there are professionals that know the best way to communicate your message. Adequate and efficient marketing is the end result of numerous psychological studies and field tests where various tactics are tested. The result of these tests are proven marketing strategies. In Austin, web marketing firms lend a competitive edge, as they have in their arsenal the methods to best display the pertinent information in order to gain potential consumer’s attention.

The Results of Effective Web Marketing

Clearly the need for website development is the same in any other city as it is in Austin. Web design, done by a professional firm, will render a final product that is inexplicably more effective than anything a novice could create. With the economic market in shambles, it makes sense to cut corners on website development, but effective marketing is still necessary. With trends in technology leading away from traditional methods of advertising via the radio and newsprint, the web is taking over, especially in Austin. Web marketing is continually being shown to improve businesses by getting their message out there in the best way possible.

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