Austin Web Design: Extraordinary Website Design by Glide
Austin Web Design: Extraordinary Website Design by Glide
  • Work
  • Services
  • Clients
  • Company
Let's go
Loading..

Good news for small business...

Travis McAshanCompany
Nov 2009

From Reuters Entrepreneurial Blog

Reuters just came out with an interesting piece on the state of affairs regarding chain stores and national brands. It uses the example of Starbucks opening new locations without their logo or brand on the business. It seems as if there is a growing backlash against the homogenized chain stores in small communities around the country. This is good news for all small businesses trying to survive and thrive in a post recession economy.

This snippet pretty much sums it up…

“To them, the names of the stores represent a brand crisis.  Quite rightly, they point out, when a brand hides its own identity, it is in some ways admitting defeat, saying that its name – a central part of any brand – has lost value.  When it comes to Starbucks, all of this is true, but the question is why?  Why has the Starbucks brand lost so much value that it has to hide from customers and act like a small business?  The answer to these questions rests with communities and consumers, what they care about and desire the most these days.”

Be the first to comment

Related Posts

Related Posts

  • Are You a Natural-Born Entrepreneur?

    Sonya Stinson, of Bankrate.com recently published an article on CNBC about a topic that has…

  • Profiles of Success: Southwest Bookkeepers

    In a nutshell... we spent some time with owner, Julianne Autry of Southwest Bookkeepers to…

  • Are You a Natural-Born Entrepreneur?

    Sonya Stinson, of Bankrate.com recently published an article on CNBC about a topic that has…

Got a project you'd like to discuss?
Let's go
hello@glidedesign.com
Call 512.215.4236
  • Services
  • Work
  • Clients
  • Company
  • Careers
  • G-labs
  • Blog
  • Instagram
  • Dribbble
  • Twitter
  • Facebook
©GlideDesign
  • Blog
  • Support
  • Privacy
  • Terms
  • Sitemap
501 Congress Avenue, Suite 150, Austin, Texas 78701