Travis McAshanMarketing
Sep 2010

A repost from CEO Clate Mask of Infusionsoft…

Are you stuck in the old way of thinking about the Internet? The old way of thinking says the Internet is just used for window shopping…that when consumers are ready to buy, they go offline. This just isn’t true anymore. The Internet is no longer just an information exchange platform. It’s a booming commerce platform.

In 2006 alone, over $100 billion worth of e-commerce sales took place. That is an outrageous amount of money and the figures are quickly rising every year!

More and more consumers are shopping online because:

It’s simple
It’s convenient
It’s fast
It gives them more options
They can compare products

Some studies show that online shopping has increased by as much as 50% over the last year. The growth is phenomenal, and the reach of customers is absolutely amazing. Every day there are millions of consumers on the Internet ready to make a purchase if they find something that meets their needs. So, what is the small business owner doing? Sitting on their mainstream sales tactics apparently.

Yet, despite the possibilities for online sales, only 3% of small businesses are currently selling their products and services online. 3 percent! Where is your competition? What are they doing? If they’re selling online, they’re laughing at you. If not, they’re providing you with the best opportunity for sales domination you’ve ever been handed in your life!

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