Empowering change, building community
Empowering change, building community
Creative direction: George Irwin
Project management: Madeline Seitz
Content strategist: Jessica McDaniel
Lead designer: Marcin Dmoch
What we did
We had the privilege of partnering with The Arc of Texas, an organization deeply committed to advocating for Texans with intellectual and developmental disabilities (IDD). The Arc of Texas plays a pivotal role in driving systemic change across areas like community services, inclusive education, employment, and civil rights. With over 70 years of history and a trusted legacy, they were ready to refresh their online presence to better connect with a new generation of advocates and families. We were thrilled to step in and help translate their vision into a digital platform that highlights their mission, inspires action, and amplifies resources for those in need.
Designing for accessibility and advocacy
The Arc of Texas needed a website that wasn’t just visually appealing but also functional, inclusive, and easy to navigate. The challenge was to restructure the site so that visitors could intuitively access information on advocacy, resources, and the Master Pooled Trust, while maintaining a clear distinction between their primary advocacy work and informational resources. We tackled this by designing an interface with an enhanced navigation structure and clear visual cues, ensuring that resources for families, self-advocates, and policymakers are all easy to find. To support The Arc’s commitment to accessibility, we implemented best practices across the board, from color contrasts to screen-reader compatibility, ensuring that the site is welcoming and usable for all.
Beyond aesthetics, we integrated functionality that empowers users to take meaningful action. The site includes a Master Pooled Trust hub with educational videos and downloadable forms, and a comprehensive resource library, enabling users to access information and engage without needing to sift through dense content. We also added calls to action, subscription options, and donation features on every page to foster a sense of community and encourage ongoing support for The Arc’s work. The result is a dynamic, user-centered platform that strengthens The Arc of Texas’s mission and helps drive greater awareness and engagement within the IDD community.
