Boosting class registrations with improved UX
Boosting class registrations with improved UX
Creative direction: George Irwin
Project management: Paola Cárdenas
Content strategist: Jessica McDaniel
Lead designer: Marcin Dmoch
Overview
Background
The Culinary Center of Kansas City offers cooking classes, private events, and culinary experiences that bring people together through food.
Problem
Their digital experience was underperforming—failing to convert traffic into bookings and hindering growth across their core offerings.
Solution
GLIDE transformed the website into a seamless booking engine with clear UX, modern design, and results-driven functionality.
A recipe for digital success
The Culinary Center’s existing website lacked the warmth and usability that their loyal community had come to expect. From a cluttered navigation system to outdated design elements, the online experience was falling short of their culinary excellence. Our solution? A complete redesign with an intuitive structure, bold visuals, and functionality that served their diverse audience—whether students booking classes, hosts planning private events, or foodies simply browsing for inspiration.
Beyond the aesthetics, we integrated seamless online scheduling and event registration to make it easier than ever for users to secure their next culinary adventure. With a fresh, mobile-friendly design and improved user flows, the new website now delights users with clear calls to action, smooth booking experiences, and a gallery that showcases their signature classes and events. For a brand rooted in creativity and connection, this online transformation was a recipe for success.
