Using deep analytics to elevate business performance
One of the things that excited us most about this project was their recent rebranding. We love when clients come to us with a bold new brand and ask us to translate it to the web. In Clear Peak’s case, the multi-color polygon logo with bright pink tip gave us plenty to sink our teeth into.
The crystal triangle pattern pops up throughout our design and the main brand colors highlight important messages and places to click. Aside from a radical new look, they also spent plenty of time rethinking their brand messaging.
As a thought leader, one of their main objectives was to promote what they call “challenger statements”. You’ll find these aspirational nuggets peppered across the site, giving visitors a taste of the type of leadership they should expect.
(Drag or swipe left/right on the images below to see more layouts.)
In the first 90 days post launch, Clear Peak has already seen an increase in all website traffic and a significant lift in visits from mobile users.
|+17% Website Traffic||+223% Mobile Traffic|