Helping individuals and businesses do something about climate change
Each one of our projects, in some way, is meant to effect positive change in the world. We know that’s pretty lofty statement, but it is something we ask ourselves when choosing new work. With a client like Terrapass, the potential for positivity was obvious. They’re on a mission to protect our planet, and we’d like to help.
– Rayner Smith, VP of Sales & Marketing, TerraPassWe started off just wanting a new website and marketing strategy and we ended up being a better company.
The technical requirements of the project were fairly extensive. They needed a site that explained to people what they do, how it works, AND allowed visitors to do something about it right then and there.
We choose a structure that highlights in-depth informative content alongside a fully-featured shopping cart. It’s always a challenge when a site needs to be two things at the same time, but we were confident we’d make it work.
A path to action
The key turned out to be clarity and organization. On the informative side, the site asks visitors to identify as Business or Individual. Once you’ve made a choice, everything you see is relevant to your needs. The e-commerce half works the same way.
The visitor journey
Visitors are sorted first by who they are and second by what they want. This might sound obvious but a lot of thought and testing goes into making basic UX decisions. In the end, everyone was happy with the flow of the site.
Spreading the word
With this project, our ability to help promote their cause didn’t end with the redesign. After launching, our marketing team worked with Terrapass to build a presence on Facebook and other social media platforms. When the goal is saving the planet, there’s no limit on the size and type of audience you want to reach. Glad we could do our part!